About

Trajectory

We help founders navigate every stage of their journey—from ideation to successful exit—with proven frameworks, expert guidance, and a community of like-minded entrepreneurs.

Mission

Empowering Founders at Every Stage

Trajectory was founded on a simple belief: every founder deserves access to the knowledge, networks, and resources that make the difference between success and failure.

We've distilled decades of experience from successful exits, failed ventures, and everything in between into actionable frameworks that help founders make better decisions faster.

1,000+

Founders Helped

20+

Years Experience

Values

What Drives Us

Founder First

Every decision we make starts with one question: how does this help founders succeed?

Radical Transparency

We share the real stories—the failures, the pivots, and the hard-won lessons.

Community Over Competition

We believe in lifting each other up. Your success is our success.

Team

Meet the Team

Dave Parker

Founder & Chair

Serial entrepreneur with multiple exits. Author of 'Trajectory: Startup'. Dave brings decades of experience helping founders navigate every stage of their journey—from ideation to successful exit.

Chris Dishman

Partner

Seasoned entrepreneur and financial executive who co-founded Denali Financial Consulting. Specializes in interim CFO services and building financial infrastructure for high-growth startups.

Kevin Bonfield

Partner

Strategic advisor and operator with deep expertise in business development, partnerships, and go-to-market strategy. Kevin helps founders accelerate growth and build the relationships that drive successful outcomes.

How We're Built

One Guide. A full bench.

Every Trajectory engagement is led by a Guide — an Exited Founder who's sold their own company. Behind them, three fractional practices deliver the specialist work, each aligned to a layer of your Quality of Exit™.

Fractional Services

Three practices, each owning the layer a buyer will diligence.

Vishal Tayal

Fractional CFO (fCFO)

Quality of Earnings

Owns the numbers a buyer trusts — normalized financials and a defensible adjusted-EBITDA bridge, working capital and cash, and the financial model behind your Growth Plan.

Vishal is a CFO, Head of Finance, and embedded operator focused on SaaS, AI, and e-commerce. Over the last two decades he has worked across founder-led businesses, helping companies strengthen the operating mechanics behind revenue, profitability, and cash flow — from pricing and subscription economics to sales incentives, forecasting, working-capital management, and integrating AI into operating decisions.

Loren Anderson

Fractional CTO (fCTO)

Product & Technical Readiness

Owns the technology a buyer diligences — architecture and scalability, security, code quality and tech debt, the IP in your product, and the roadmap.

Loren is a Western Washington University graduate with a BA in Business and Commerce. He founded Innovise Technology and has worked as an architect, staff-level engineer, integration lead, and technical mentor across SaaS, cloud infrastructure, data, identity, AI, and platform modernization work. He was a Software Engineer at ATG Stores, acquired by Lowe's in 2015.

Peter Denton

Fractional CGO (fCGO)

Growth & AI Readiness

Owns the forward story — go-to-market, the growth levers, and AI readiness: where AI builds a moat versus where it's a threat.

Peter is an extremely passionate growth manager, specializing in systematic growth through engineered marketing programs. He has a proven track record for creating scalable growth programs. He was Head of Growth for XMTP, focusing on storytelling and business development for the messaging protocol. At Pioneer Square Labs, he oversaw market validation and growth strategies for companies in the PSL portfolio. Prior to that, he was a Product Manager/Growth Manager at Steller (Mombo Labs, Inc) with over 10 years of experience in all aspects of product management, with strong qualifications in UX, focusing on user growth and acquisition scenarios.