Catherine Jones
Guide · Deal Advisor
Catherine Jones is the Deal Doula, a transaction coach for founders and executives navigating the deals that define the next chapter of their business. The hardest part of any deal is never the terms. It's the people in and out of the deal room. Emotions, egos, and conflicting priorities derail even the most well-structured transactions. Everyone around you has an agenda. Catherine doesn't. With 25+ years as a finance attorney, from Wall Street to General Counsel at Virgin Mobile Latin America and Upside Business Travel, she has been in the rooms, negotiated the terms, and lived the pressure from every side of the table. She brings that experience to founders now: not just the deal mechanics, but what it actually feels like to be the person making the call.
LinkedIn profileTrack record
- $72B+ in transactions across 25+ years
- Wall Street finance attorney
- General Counsel at Virgin Mobile Latin America
- General Counsel at Upside Business Travel
Advisory focus
- High-stakes deal rooms
- M&A negotiation
- Founder guidance through closing
How Catherine Guides Founders Through the Exit Process
The people side of the deal
Catherine's view is that the hardest part of a deal is rarely the terms; it's the emotions, egos and competing priorities in the room. She helps founders stay clear-headed when it matters.
Every side of the table
From Wall Street to General Counsel roles, she has negotiated terms from multiple sides and helps founders read what the other party actually needs.
Through to closing
Catherine works as a transaction coach, guiding founders and executives through the decisions and pressure that build between LOI and close.
Work with Catherine Jones on Your Exit Plan
Tell us about your company and we'll set up an introduction.
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